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Paid Search - Lead Performance Marketing Lead

Country : Sweden Sweden


Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Company Description
Do you want to join H&M on a journey, developing our brand for the future? H&M Brand Development is a global function that holds and drives a holistic brand experience & strategy. We conceptualize and set the key components of the brand experience across all touchpoints and supports the business with framework, competence and tools to reach our desired state. We work in close collaboration with strategists and creatives across the business to create a strong brand that has its core in each customer interaction.

Job description

Job Description

Are you a digital marketing expert with experience and passion for performance marketing who also has a dream of working at one of the largest fashion retailers in the world? We are now looking for a driven Paid Search Lead Performance Marketing Lead to join our growing Performance Marketing Team in H&M's Global Media organization. The position

is permanent and based in Stockholm.

H&M is looking for the next digital marketing star to join our growing Performance Marketing Team that is part of the Global Media team and Marketing Department in Stockholm. The team is responsible for the H&M brand's global investments in performance marketing across our different media channels and is a key part in driving traffic and sales to our e-com stores. You will be responsible for setting and implementing the execution and strategy for paid ads on Google, Bing and other search engines, both on a global level and for all our local marketing teams.

The responsibilities will among others include:

  • Set the long-term vision, strategy, budget and KPI's for performance marketing in paid search in alignment with overall performance marketing strategy and goals
  • Be a leading expert on the channel through analysis of data, competitors and industry insights
  • Drive technical and business development of the channel from a performance perspective
  • Be the main contact person for the channel within the organization and for external partners
  • Collaborate with internal teams to drive channel development and performance
  • Lead and be responsible for the relationship with external partners including commercial agreements
  • Responsible for reaching revenue and profitability goals



To be successful in this role we see that you are a great collaborator with excellent communication skills as the role entitles a lot of stakeholder management. You are service minded with a flexible approach and always with the costumer on top of mind. You thrive in an ever changing and fast paced environment where constant improvement is a key value. 

We also believe that you:

  • Have at least 5 years of work experience from an agency or as paid search responsible at a larger company, preferable within the retail industry and specialized on performance marketing
  • Have a higher education within Marketing
  • Are confident and experienced in setting and executing paid search marketing strategies for multiple markets
  • Understand the role of paid search in a broader digital marketing perspective and how paid search can be used to achieve the business goals of an organization
  • Have well-documented experience from working with Google Ads (Search and Shopping) and other paid search advertising platforms
  • Are proficient in Microsoft Excel and PowerPoint
  • Are result oriented and have leadership experience or qualities
  • Are fluent in English, both spoken and written
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