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Brand Manager Nordic

Country : Sweden Sweden

Town : Stockholm

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
Manage and implement Nordic Brand & Communication strategy, following Global/European Brand strategy and seasonal plans, including both Sportstyle, Performance and Employer branding.
Manage Nordic Communication Budget (including Media, PR and influencer marketing) in collaboration with Nordic Head of Marketing, as well as Country Marketing Managers.
- Brand - implement Global Brand strategy based on seasonal international Brand and commercial objectives in Area/Country.
Act as senior point of contact for Area Brand/PR agency (or agencies).
- Communication strategy - Manage Area Performance and Sport lifestyle communication strategy, working closely with Communication agency, as well as Media agency. Manage planning and execution closely with Communications Manager and local marketing teams.
- BU marketing - Sportstyle - Manage Nordic Sportstyle seasonal plans and activations, following Global and/or European seasonal plans. Developing seasonal Sportstyle plans in collaboration with Area Sales & Merchandising, as well as country marketing managers.
- BU marketing - Performance - Manage Nordic Performance seasonal plans and activations, following Global and/or European seasonal plans. Developing seasonal Performance plans in collaboration with Area Sales & Merchandising, as well as country marketing managers.
- Education:4-year University degree, BA/BS in Communications, Marketing or Public Relations.
- Experience:5-6 years' experience in Marketing / Communication / Public Relations, emphasis on consumer brands, agency experience is a plus.
- Capabilities:Bi-lingual/multi-lingual a plus, fluency in English a must
Exceptional strategic planning abilities
Strong interest in/knowledge of sports and lifestyle
Detail orientated with international mindset
Strong presentation skills
- Specialized skills:Editorial excellence in local language and English (including sports and product related vocabulary)

Job description

Manage and implement Nordic Brand & Communication strategy, following Global/European Brand strategy and seasonal plans, including both Sportstyle, Performance and Employer branding.
Manage Nordic Communication Budget (including Media, PR and influencer marketing) in collaboration with Nordic Head of Marketing, as well as Country Marketing Managers.
- Brand - implement Global Brand strategy based on seasonal international Brand and commercial objectives in Area/Country.
Act as senior point of contact for Area Brand/PR agency (or agencies).
- Communication strategy - Manage Area Performance and Sport lifestyle communication strategy, working closely with Communication agency, as well as Media agency. Manage planning and execution closely with Communications Manager and local marketing teams.
- BU marketing - Sportstyle - Manage Nordic Sportstyle seasonal plans and activations, following Global and/or European seasonal plans. Developing seasonal Sportstyle plans in collaboration with Area Sales & Merchandising, as well as country marketing managers.
- BU marketing - Performance - Manage Nordic Performance seasonal plans and activations, following Global and/or European seasonal plans. Developing seasonal Performance plans in collaboration with Area Sales & Merchandising, as well as country marketing managers.

Profile

- Education:4-year University degree, BA/BS in Communications, Marketing or Public Relations.
- Experience:5-6 years' experience in Marketing / Communication / Public Relations, emphasis on consumer brands, agency experience is a plus.
- Capabilities:Bi-lingual/multi-lingual a plus, fluency in English a must
Exceptional strategic planning abilities
Strong interest in/knowledge of sports and lifestyle
Detail orientated with international mindset
Strong presentation skills
- Specialized skills:Editorial excellence in local language and English (including sports and product related vocabulary)

MARKETINGBRAND MANAGER NORDICStockholm, Sweden
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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