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Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year. We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team. Are you curious about the future of content creation and how AI can transform the digital landscape of a global brand? At Peak Performance, we're opening the door to explore what's possible - and we want you to be part of it. We're looking for a passionate intern to join our E-commerce team, focusing on AI-driven content creation. This is a unique opportunity to gain real-world experience in researching, testing, and implementing cutting-edge tools that can help us grow our digital presence and create new content streams. What You'll Do Explore and evaluate AI tools for content generation (text, image, video, etc.) Collaborate with our E-commerce and Marketing teams to pilot new content formats Help develop scalable workflows for AI-assisted content creation Contribute to our mission of bringing the freeride spirit to the world through innovative digital storytelling Who You Are You have a curious and creative mind with a passion for tech and storytelling You're interested in AI, digital marketing, and e-commerce You enjoy working in teams and are eager to learn and contribute You have experience with generative AI tools or content creation platforms - or are keen to explore them What we offer: We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. As an intern, you'll gain hands-on experience at one of Scandinavia's leading fashion and apparel brands, working alongside a passionate team that shares your interest in sports, tech and storytelling. This is a unique opportunity to test new ideas, learn from experienced professionals, and contribute to real projects that reflect our freeride spirit. If you're interested in exploring how AI can support digital content creation - and want to gain experience in a collaborative and forward-thinking environment - we encourage you to apply. This internship is exclusively offered to students enrolled in an e-commerce or other relevant programs that includes a LIA component.